Job Detail

Job Description

Roles and Responsibilities
Skills required:
• Excellent verbal & written communication skills
• Expertise in social media marketing - Facebook, Instagram, You Tube
• Passionate about social advertising, driven by numbers, gets a kick from revenue growth.
• Demonstrated ability to correlate marketing strategy/ decisions with SEO and SMM techniques and analytics data collated by marketing campaigns
• Key Tools - Facebook Ads Manager, Google Analytics, HootSuite, HubSpot, Google Ads, AHREFS, SEMrush, Google Search Console, Google Insights, Ubersuggest
• Creative mind, out-of-the-box thinking
• Ability to create & proofread Ad copies.
• Demonstrated ability to handle multiple projects simultaneously, meet deadlines, effectively
manage priorities and communicate progress
• Strong network within content writer / blogger community
• Certifications are a big advantage: Facebook Blueprint

Key Responsibilities:
Facebook Ads campaigns
o Strategize, create and manage campaigns
o Manage the strategy and setup of all paid campaigns
o Create ad campaigns using Facebook Ads.
o Implement variations of ads to determine the best performing combinations
o Continuous monitoring of results and improving ads
o Analyze data and insights to achieve maximum ROI in Facebook and search campaigns
o Ability to manage multiple projects at the same time

Social Media Branding
o Ownership of social media presence and digital marketing calendar
o Ownership and management of social media pages
o Coordinate and plan with the design team for upcoming content & digital asset
requirements for social media posts, and email campaigns etc.
o Manage social media posts on various channels
o Monitoring the Website Traffic with Google
o Research and monitor the activity of company competitors
Reporting
o Measure and report ROAS of the digital strategy against periodic goals
o Reporting of results of Facebook Campaigns.
o Design and run daily, weekly and monthly reports to help track key performance metrics.
o Comprehensive reporting, goal setting, ROAS projections, risks and issues
o Track and analyze website traffic flow and provide regular internal reports
o Continuously manage key performance indicators and implement remediation steps as required to achieve targets for bounce rate, dwell time, conversion rate etc.

Miscellaneous
o Coordinate content creation, email marketing campaigns
o Up-to-date with the latest digital monetization trends, techniques and technologies
o Evaluate new strategies and ensure the brand is always at the forefront
o Collaborate with engineering team to implement innovative design solutions for an
immersive and excellent shopper experience
o Participate in QA testing with an eye for UX related bugs / deficiencies

Skills Required