Job Detail

Job Description

• Design, develop and tactically execute online acquisition strategies and social media campaigns to achieve client goals. Set and manage budgets across channels to maximize ROI.
• B2C & B2B Marketing Strategies & Campaigns
• Excellent Research Skills
• Oversee global paid search (SEM), paid social and display advertising marketing channels across Google Ads, Facebook, Instagram, LinkedIn and other platforms. Optimize account performance through analytics, testing and experimentation.
• Support strategy and implementation of account-based marketing tools, technologies, and platforms to deliver business objectives.
• Optimize website and landing page experience to improve conversion rates. Work closely with web strategist, designers and back-end developers to execute website optimization projects, including A/B and multivariate tests.
• Create keyword, creative and landing page strategy and execute continuous A/B testing and optimization of all elements with the goal of driving higher conversion rates and increase account engagement.
• Build and enhance vendor relationships and stay abreast to new media tactics
• Stay up to date on the latest in Account-Based Marketing and B2B marketing innovation.
• Work in close partnership with Marketing Ops on a technical stack and vendors that return results.
• Work on client pitches & presentations.

Behavioural skills:

• Strong initiative and with a positive & dedicated attitude;
• Ability to learn quickly, work in tight deadlines and adapt to change;
• Professional, organized, efficient and accurate;
• Tenacity, drive and the desire to succeed
• Resourceful and creative troubleshooting skills;
• Strong commitment to quality

Skills Required