Contribute to SEO strategies and organic growth
Perform keyword research to optimise existing content, identify target keywords and
find new opportunities to increase traffic
Conduct on-page audits, off-page audits, technical audits, competitor analysis and
benchmarking
Prepare reports related to the performance of the website, technical issues, and more
Manage content and provide content ideas for driving organic traffic
Working closely with product and content team to come up with ideas and develop
SEO strategies
Plan, execute and monitor high quality backlink building
Provide insights to stakeholders via dashboards, spreadsheets, presentations, etc.
Measure key SEO metrics - organic traffic, ranking positions, Conversion and
Conversion rates, Engagement metrics like dwell time and organic return visits
Monitor key updates, trends and algorithm changes
What is needed
1-3 years of experience in on-page, technical and off-page SEO
In-depth knowledge of how Search engines work and ranking factors
An analytical mindset to extract insights from the data
Should be able to recommend SEO changes that impact the rankings
Should have good experience with SEO Tools - Ahrefs, Screaming Frog, Google
Analytics, Google Search Console, Google Webmaster, WordPress, Medium