- Acquisition of new business from the leads provided by the company and through own efforts
- Managing the account right from enquiry stage, to cost negotiations, to account acquisition, to overlooking project deliverables as per schedule, monitoring project costs, profitability, managing cost escalations.
- Planning & Developing Strategies for key accounts, should lead with ability to work autonomously to strategically plan
- Develop, implement, and optimize online marketing campaigns for corporate brand and ecommerce initiatives
- Track performance relative to targets and refine to optimize results
- Recommend and manage full year media campaign calendar and appropriate marketing tactics
- Must be able to think out of the box, willingness to learn & must be detail oriented
- Undertake market and competitor research and analysis
- Keep up-to-date with search engine technology, methods, tools and news by reading relevant industry publications.
- To develop and build the overall positioning strategies and to sustain the same through various marketing tools.
- Planning marketing budgets and meeting these budgets without compromising the impact of the communication.
- Strategizing future growth for the company both in terms of sales and visibility.
- Planning various Promotions & Events - Launches/Expos/On-ground events etc.
Required Candidate profile
Desired candidate profile :