Job Description:
- Planning, execution and optimization of online strategies (including social media marketing strategies) to ensure a strong presence for our brand on online/digital platforms.
- Overseeing social media strategies.
- Achieving superior customer engagement and intimacy, app traffic and revenue by strategically exploiting all aspects of the social media marketing road map
- Strategies to increase app acquisition in a cost-effective manner.
- Developing original content and suggesting creative ways to attract more customers and promote brands for all online platforms.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments
- Staying up to date with trends (including knowledge of tools and software) in all social platforms ensuring maximum effectiveness.
- Conduct all activities required for strong online presence including but not limited to SEO, SEM, SMM, Web Analytics, Email Marketing, mobile marketing and Inbound Marketing
- Social Media Marketing Campaigns:
- Develop and manage digital marketing campaigns/contests for FB, twitter, LinkedIn - Develop and maintain YouTube channel .