Job Detail

Job Description

BMC helps customers run and reinvent their businesses in the digital age by tackling their IT management challenges, championing their innovation, and celebrating their success.
Every BMC employee has the potential to have a tremendous impact on customer success—and when customers thrive, we all do.

BMC offers bold and fearless career-seekers like you the opportunity to expand your skills, your network, and your horizons as you work to enable customer growth and innovation every day. You will be surrounded by peers who inspire you, drive you, support you, and make you laugh out loud, in an environment that fosters individuality, respect, and personal ambition.

This key member of the Marketing Operations organization will play a critical, hands-on role in supporting BMC’s Marketing key business stakeholders as it relates to assuring the uniformity and quality of data records used within the Eloqua marketing automation platform (MAP) and salesforce.com automation (SFA) solutions. 

The Senior Database Marketing Specialist will be responsible for the management and development of the contact database which allows BMC to directly contact customers and prospects, database health & enrichment and improving strategies and methodologies for supporting direct marketing execution, ad hoc strategic/value-add/planning analysis, and marketing performance measurement, as well as their operational fulfillment. The Specialist will deliver values across the Marketing operation through analytics and marketing automation data services. 

Scope of Responsibilities:

• Develop, partner and maintain strong working relationships with key business stakeholders in marketing and other cross-functional areas to ensure that the marketing operations team is exceeding expectations and providing 100% advocacy to internal business clients
• Perform contact data imports including end-to-end data quality and accuracy into Oracle Eloqua marketing automation to support Demand Marketing initiatives
• Manage assigned deliverable timelines while thoroughly understanding end to end processes, cross-functional touch points and business implications
• Define and implement data acquisition and update activities to maintain database at desired coverage and quality levels
• Conduct gap analysis and data quality assessment to determine the status of existing contact database
• Responsible for creating and maintaining process, procedures & documentation for key assigned projects/initiatives
• Analytical reasoning and scientific approach to problem solving, while maintaining large-frame view of business value
• Must have a passion for quality and process improvement
• Ability to design systems and methods which automate tasks and free resources for strategic focus
• Develop and maintain scripts and queries to import, manipulate, clean, transform data and create analysis and reporting
• Ability to extract and analyse data out of Oracle Eloqua and SalesForce.com for troubleshooting and reporting
• Perform quality assurance on generated results to ensure accuracy and consistency 
• Implement new systems/processes in order to streamline and enhance efficiency and effectiveness to improve database health
• Communicate cross-organizationally to ensure integration, coordination and validation with stakeholders

Desired Skills & Experience:

• 3 to 5 years of related experience in a database marketing or sales operations role (software industry a plus), preferably in a high tech environment including an emphasis on marketing automation and database health
• Minimum of 2-3 years of experience with Oracle Eloqua data automation programs; additional related Marketing Cloud Products are a plus
• Proven experience with relational database design and operation – including normalization and development using SQL or other query development tools 
• Understanding of data preparation and integration concepts; experience with related products such as Alteryx, SSIS, Informatica are a plus
• Excellent analytical, troubleshooting, decision making, organizational and time management skills with an emphasis on a high attention to detail and the ability to handle multiple projects simultaneously while meeting deadlines
• Demonstrated ability to interface with sales and marketing personnel, all levels of management and experience working across multiple functional groups
• Strength in strategic data interpretation and visual representation of data
• Exceptional MS Office skills, Excel (Complex Formulas, Pivot Tables & Charts), Word, PowerPoint

Education/Training Preferred

• Experience working with Oracle Eloqua and SalesForce.com; preferred 
• Knowledge of B2B Database Marketing, preferably in High Tech/Software industry
• Bachelor's or equivalent in Marketing, Finance, Statistics, Economics or related field

It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors.  

If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page. 

Skills Required