Job Detail

Job Description

• Develop, document, and disseminate knowledge on the category to stakeholders within and outside the company
• Partner with key account team and customers to drive new concepts incorporating marketing and consumer knowledge.
• Partner with Cluster and Global teams to develop and roll out strategic initiative
• Identify and deploy product portfolio solutions which meets the current and emerging needs of both the customer as well as the consumer

Key Areas of Responsibilities

• Drive Market Leadership in category
• Lead the development and execution of the Market Business Plan based on analysis of market intelligence covering the entire value chain in the assigned category. Responsible for delivering on category volume, value and profitability objectives.
• Define future intelligence requirements for market and liaise with cluster business intelligence to support research projects as needed.
• Develop Execute marketing inputs as part of customer business plans
  Identify customer needs and support the sales organization in development of a business plan with key customers in alignment with Market and Cluster Growth Initiatives
• Deliver marketing services for key customers drawing materials and methodologies from cluster/global organisation. Drive sharing of global trends and value adding innovations with key customers.
• Identify new product requirements based on value chain needs in key categories. This involves capturing relevant customer and market feedback and championing these requirements with the Cluster/Central Product organisation
• New Product development and Innovation roadmap for both existing as well as new categories
• Manage Promotional Investments
• Align and execute the agreed promotional investments with category plans, account plans and/or environmental initiatives

Professional Skills Desired Attributes

• Exposure to full marketing mix with a good understanding of marketing concepts, brand positioning and business planning
• Understanding of key market research and consumer tracking techniques and their applications
• Strategic thinker ability to see the big picture and connect the dots to understand category drivers and future trends.

Skills Required