Experience of Production Photo shoot, Radio Spots, TVCs
Maintaining the brand salience and monitoring usage of brand guidelines
Agency Management Creative and Media agency
Understanding the market demographics, strategizing the marketing mix and maximizing the reach for successful execution
Briefing creative agencies and internal studio for development of effective communication/message for print, radio, magazines, outdoors, posters and other marketing related advertorials
Working closely with the agency for photo shoots for print, outdoor etc. Organizing and supervising shooting of various videos for the brand including patient testimonials on a regular basis for digital usage.
Ensuring effective utilization of co-branded platforms for maximum visibility and marketing initiatives for the brand.
Planning, developing and implementing PR strategies;
Liaising with colleagues and key spokespeople;
Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email;
Researching, writing and distributing press releases to targeted media;
Collating and analyzing media coverage;
Writing and editing in-house magazines, case studies, speeches, articles and annual reports;
Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
Devising and coordinating photo opportunities;
Organizing events including press conferences, exhibitions, open days and press tours;;
Sourcing and managing speaking and sponsorship opportunities;
Managing the PR aspect of a potential crisis situation
Coming up with PR strategies
Building relationships with the media
Writing press releases and calling around whenever youre trying to generate publicity
Writing reports on media coverage data
Overseeing content production (adverts, videos, social media and online PR stunts)
Arranging press conferences and events
Managing client relationships
Overseeing social media PR strategies
Salary: INR 4,00,000 - 6,50,000 PA.
Industry: Medical / Healthcare / Hospitals
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Marketing Manager
Employment Type: Full Time, Permanent
