Take a leading position in developing a strategy and plan for Paid Social channels such as Facebook, Instagram, Tiktok, Snapchat, Twitter etc. across all adidas Emerging Markets
Constant improvement of measuring methodologies to reach accurate ROI of paid social campaigns
Maintaining business objectives across various social channels and campaigns for EM
Regularly optimize campaigns based on product, region, language, ad copy, targeting techniques, creatives, campaign structure, landing pages, and general messaging
Create regular reports showing campaign objectives are achieved. This may include, but limited to, ROI and changes to ROI over time.
Work with the Creative partners and clusters to develop effective creative communication for campaigns
Build, optimize and scale effective paid social campaigns for all clusters within Emerging Markets
Identify and test new and innovative growth opportunities to deliver CPA/ROI goals in multiple markets and languages
Stay abreast of industry trends and sharing best practices in social media and app marketing with cluster teams
Manage performance metrics and budget tracking while ensuring benchmarks are established, lessons are learnt, and growth opportunities capitalized
Analyze monthly Sprinklr reports and social sentiments for each cluster and take out actionable inferences for future planning.
Build strong relationship with cluster/Global/DBC counterparts to drive cluster performance for Social and App adidas business
