Job Detail

PURPOSE OVERALL RELEVANCE FOR THE ORGANIZATION

As Manager Omni-channel Strategy Growth EM, you will support line manager to develop the plan and business cases for driving omni-channel strategy successfully throughout EM. You will be responsible for creating a scaled operational plan for new omni-channel capabilities, completion of business deliverables; base-deck, process flows, use cases, business requirements, labor models, marketing plans, etc.

You will also be partnering and engaging with cross functional business partners in region and clusters (DTC, Brand, Finance teams...) to manage and maintain business-facing milestone plan, delivery roadmap and proper capability integration. You will also support of ensuring seamless omnichannel integration across digital and physical touch points, delivering the same brand promise and experience to customers in align with related stakeholders (RTL, WHS, IT and Brand teams)

KEY RESPONSIBILITIES

• Plan, oversee, and drive the launch all new Ecommerce omnichannel projects, including launches in new market, as well as new functionalities and programs in existing markets.

• Execute the omni-channel strategy, inclusive of geographies roadmap, pricing and promotional strategies in such a way as to avoid channel conflict with offline and allow for profitable growth in line with the brand and company strategy

• Support for designing and development of specific technical capabilities in both channels and their integration with existing GTM capabilities to reach new consumers and achieve seamless consumers experience in related clusters

• Plan, track and report EM Omni-channel Key Performance indicators (KPI s): NS, # of orders, Conversion, UPT, AOV, % channel contribution, cost allocation, member base etc.

• Partner with cluster BU marketing and DTC teams to develop and deliver omnichannel initiatives, perform pre-campaign analysis and planning, campaign management, testing, post-campaign strategy and recommendations for future and continuous optimization.

• Support the growth of Omnichannel consumer base aligned with sales / brand strategy and loyalty program

• Evaluate external data from competitors, industry respected L2 analysis reports, and like publications/content to determine trends and consumer behaviour directional identifiers, and inform the eCom org on future strategy opportunities

• Closely partner with all related teams (DTC, Analytics, Finance ) teams to establish right data, metrics and dashboard views to track performance of omnichannel mode

• Contribute to establish a fact-based culture in the organization by defining data driven decision processes.

• Develop and present daily, weekly and monthly business ad-hoc reports/presentations required to give visibility to key stake holders taking or influencing business decisions in the digital channel.