Developing and implementing marketing plans designed to assure achievement of agreed to volume, quality, market share and profit objectives. Conducting competitor analysis by keeping abreast of market trends & competitor to achieve required market share metrics. Driving sales initiatives & achieving desired targets with overall responsibility of return on investment and exploring marketing avenues Conceptualizing & implementing sales promotional activities as part of brand development and market development effort. Essential accomplishments/experience (Any specific undertakings or activities you would expect the person to have / done in his / her previous jobs) Exploring potential business avenues, achieving increased business growth and initiating market development efforts.