Job Detail

Job Description

BMC helps customers run and reinvent their businesses in the digital age by tackling their IT management challenges, championing their innovation, and celebrating their success.
Every BMC employee has the potential to have a tremendous impact on customer success—and when customers thrive, we all do.

BMC offers bold and fearless career-seekers like you the opportunity to expand your skills, your network, and your horizons as you work to enable customer growth and innovation every day. You will be surrounded by peers who inspire you, drive you, support you, and make you laugh out loud, in an environment that fosters individuality, respect, and personal ambition.

Solution Marketing Manager, SaaS  

Position Summary

Control-M has been the category leading product for many years.  To extend our market leadership position further, we are planning to launch a SaaS version of the product to attract new buyers and increase consumption with current customers.

In this role, the Lead Solution Marketing Manager, SaaS will be responsible to lead the SaaS product launch, and ongoing marketing strategy and execution of the SaaS offer.  The position will define and lead the SaaS marketing and demand generation strategy, the tactical program development and drive the ongoing execution in support of the business strategy and product roadmap.  The position will work collaboratively with the Solutions Marketing, Product Management, R&D, Sales, Pre-Sales and Corporate Marketing functions to execute the go-to-market plan.    

Primary points of responsibility:

• Define and deliver the demand generation and customer lifecycle marketing program ensuring a real-time, data-driven, closed-loop analytics capability that maximizes demand effectiveness.
• Develop a variety of sales enablement and customer facing sales content and tools including but not limited to an ‘enterprise to SaaS calculator’ to accelerate sales cycles and improve closed/won ratios.
• Support the definition and execution of effective product positioning/messaging
• Support the definition, development and execution of the go-to-market strategy and plan execution.
• Collaborate closely with Solutions Marketing and Product Management subject matter experts to ensure market analysis and customer feedback is incorporated directly into new marketing content and product roadmap development. 

This position will function with a high degree of responsibility as the SaaS marketing subject matter expert and leader for the business unit across multiple management levels, geographies and organizations.  Since our organization currently has limited SaaS marketing/go-to-market knowledge or skills, this position will need to navigate situations of ambiguity, requiring strong organizational, inter-personal, problem solving, collaboration, process and policy setting skills. 

Experience:

• 5-7 years of combined experience in marketing and/or product management leadership in SaaS software products, preferably in B2B.  Experience marketing products moving from an enterprise, on-premises business model to SaaS delivery is highly preferred.  
• Deep understanding of SaaS marketing and Go-to-Market strategies

Required Skills:

• Strong presentation and communication skills. 
• Ability to own and drive a full-cycle SaaS marketing process.
• Must be a critical and strategic thinker
• Business experience with other cultures and foreign language skills are a strong plus.

Education:

• BA or BS in marketing, business, or software engineering or equivalent technical background, with an MBA highly preferred.

It is the policy of BMC Software to afford equal opportunity for employment to all individuals regardless of race, color, age, national origin, physical or mental disability, history of disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, sexual orientation, veteran status, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors.  

If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page. 

Skills Required