Execution of Search Engine Optimization on a continuous basis
4. Execution of Social Media Marketing efforts
5. Creation and execution of SMS and Email based marketing campaigns
6. Managing online brand and product campaigns to raise brand awareness
7. Tracking conversion rates and making improvements to the website
8. Managing the redesign of the company website
9. Improving the usability, design, content & conversion of the company website
10. Responsibility for planning and budgetary control of all digital marketing
11. Evaluating customer research, market conditions & competitor data