Ideation of various lead generation campaigns, execution of campaigns, result/conversion analysis, optimization of campaigns as per results/requirements.
Execution of Search Engine Optimization on a continuous basis Execution of Social Media Marketing efforts
Creation and execution of SMS and Email based marketing campaigns
Continuous review and active management of website and other online assets
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors working with sales teams to create sales pitches/decks as required
Create and manage all published content (images, video and written).
Create and contribute content through blogs, webinars, white papers, etc. on a regular basis.