The Sales Engineer is responsible for achievement of sales targets for assigned product ranges in allocated geographies directly as well as through dealers. Generating leads, cold calling, closure of sales deals and handling sales collections including receivables & 'C' forms are critical to the role holder. The role holder is responsible for arranging dispatches for customers / dealers as per delivery terms. The role holder also has to ensure periodical feedback on assigned dealer performance on parameters include sales / stock levels, enquiries, order lost and other parameters.