Responsibilities :
•Plan, implement and monitor our digital marketing campaigns across digital networks
•Design and oversee all aspects of our digital marketing department including our marketing database, email, SMS and display advertising campaigns for company and brand awareness
•Develop and monitor campaign budgets
•Plan and manage our social media platforms
•Prepare accurate reports on our marketing campaigns overall performance
•Evaluate important metrics that affect our website traffic,service quotas and target audience
•Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
•Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
•Be actively involved in SEO efforts (keyword, image optimization etc.)
•Prepare online newsletters and promotional emails and organize their distribution through various channels
•Provide creative ideas for content marketing and update website
•Collaborate with designers to improve user experience
•Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
•Acquire insight in online marketing trends and keep strategies up-to-date
•Reviewing and actively managing website and other online assets and sources
•Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.