Responsibilities
Development of new and fresh content for digital marketing including website/ blogs and social media
Simple manipulation of images using Paint.net or similar software
Creation of animated videos etc using Animaker (animaker)
Devising strategies to drive online traffic to the company/ customer websites
Tracking conversion rates and making improvements to the websites
Developing and managing digital marketing campaigns
Utilising a range of techniques including paid search, SEO and PPC
Overseeing the social media strategy for the company Managing online brand and product campaigns to raise brand awareness
Improving the usability, design, content and conversion of the company website
Evaluating customer research, market conditions and competitor data
Review new technologies and keep the company at the forefront of developments in digital marketing
Skills/ Experience
Bachelors degree in English
Good English speaking and writing skills
Good computer skills
Working knowledge of Office software is a must
Some knowledge of manipulating pictures is a must (no need for Photoshop etc.)
Some knowledge of animation work is good to have but it is not a must and you will be trained on it
Experience managing SEO programmes for websites is a must
Strong understanding of current online marketing concepts (Inbound Marketing, Social Media Marketing etc)
Experience managing Content for E-commerce as well as non E-commerce websites