Manage and maintain the organisations website(s)
Write and optimise content for the website and social networking accounts
such as Face book and Twitter
Track and analyse website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate,
increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay per click (PPC) ad management Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure
the brand is at the forefront of the industry
developments, particularly developments in mobile marketing
Work on printed material to supplement online products