Handle, design and execute SEM campaigns, maximise conversions(ROAS) and minimise Acquisition cost of campaigns across various platforms according to business goals
- Build targets and generate leads sufficient to achieve sales targets and assist sales team in getting quality leads throughout the month
- Manage complete funnel and maximise conversions in each stage of the funnel.
- Coordinate and manage digital content such as on website, blogs, press releases and podcasts, infographics, videos etc.
- -Regularly track and get insights into competitors' strategies
- Analyse data across all channels and increase lead flow for the channel that has maximum conversion, quality traffic and minimum cost
- Handle website and optimise content and its placement to increase traffic