1. Provide end to end marketing solutions to key partner brands for category to achieve business objectives with design and execution of interventions related to retailer, shopper, consumer and internal frontline sales teams 2. Work with Category, demand, and other cross functional teams in developing marketing interventions to help achieve business objectives like increasing order value, frequency of purchase, assortment increase etc via suitable initiatives 3. Generate and analyze consumer, shopper, retailer and competition insights related to categorybrand and with actionable recommendations