Job Detail

• Content Developer/ Content Writer who is good with conducting market research to find answers about client requirements, habits and trends 
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Content Marketing Specialist should have thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Content Strategist is accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

Well versed with:

1. Content strategy

• Creating a marketing plan
• Content writing / content Developing 
• Analyzing competitors
• Identifying the audiences
• Creating editorial calendars
• Preparing content strategies
• Analysing Content Marketing tools
• Following content marketing and design trends

2. Content strategy implementation

• Creating Content
• Understanding basic SEO Techniques
• Structuring, editing and proof reading content

3. Content management and monitoring

• Execution of content marketing
• Monitoring results
• Managing social Media Marketing campaigns