Develop in-depth understanding of consumer and merchant behaviour towards consumer finance in the category. - Work with Issuers to customize the EMI product for each category - Design the strategy and detailed plans to launch/grow EMI volume in the category - Responsible for successful execution of the plans by working with various stakeholders - Operations, Marketing, Finance, Sales & Tech teams Qualification & Skills : - 4-8 years of experience in handling category management/U&R/Growth roles in the FMCG/Start-ups or in consulting - To be successful in this role one needs to have/develop an understanding of the dynamics of Merchants, Issuers & Brands - Need to have solutioning mindset and should be able to work with multiple teams - Strong analytical skills and data driven decision making capabilities. - Challenges the status quo and comes up with ways to meet business objectives