Job Detail

Job Description

• Curate reports across digital, email and social metrics
• Pull past performance on digital analytics to establish benchmarking goals for integrated marketing plans
• Manage ad hoc reporting requests and compile requested data into comprehensive narrative
• Develop and maintain functional dashboards to give teams and leaders across the organization the ability to access data quickly
• Create and maintain an archival process for all data and past analytics
• Compile and organize reports that analyze outcomes of marketing campaigns
• Analyze performance of advertising efforts on digital ads, Google, social, and email
• Develop strategies to amplify promotional reach, including building program affinities list and tracking user trends in digital ads
• Develop the tools needed to evaluate the website user experience, behavior, trends, and performance tracking to achieve organizational objectives
• Other duties assigned

MINIMUM QUALIFICATIONS
• Bachelor’s degree in Marketing, Computer Science or related field preferred
• 5+ years of digital marketing, analytics, or related experience
• Proficient with Google Analytics
• Experience with Google Tag Manager
• Experience working with marketing, digital ads, and social media data (Google Ads, YouTube, Facebook, Instagram,Twitter)
• Experience with Business Intelligence tools and visualization software, like Google Data Studio, Tableau, Microsoft BI
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Google Suite (Docs, Drive, Sheets, calendars, etc.)
• Excellent data presentation skills and the ability to succinctly summarize key findings and effectively communicate with leadership and staff.
• Ability to juggle multiple deadlines at once and effectively prioritize work
• Highly organized and detail-oriented, with a passion for accuracy
• Ability to communicate effectively and efficiently whether written or verbal.
• Ability to work cross functionally and collaborate with associates and contributors across the organization
• Skilled in finding efficient ways to streamline and simplify generating reports
• Must be up-to-date on emerging and current technologies, reading industry trade publications and open to professional development

Skills Required