Job Detail

Job Description

Job Description:

• Objective: - Looking for Digital marketing professional with 4+ years of experience while working across digital media channels for the brand, website etc. Should have knowledge of managing integrated digital campaigns across industries to run objective driven marketing campaigns Lead generation, Traffic to website and Sale/purchase on website.
• & Duties
• Manage all Programmatic Advertising - Programmatic and direct deal campaign, inventory buying, targeting, creative, Social media marketing – Organic and Paid marketing campaigns on Facebook, Instagram, YT and LinkedIn, Google Adwords – Search, Display, PLA, Video, APP and Remarketing campaigns, Tools - SEMrush for keyword research, Google Keyword Planner, Alexa and Google Analytics
• Manage campaign expenses, tracking and estimating monthly/yearly costs for integrated campaigns across digital media channels.
• Creating, implementing and optimizing performance marketing campaigns across multiple channels including Google, Facebook, Instagram and other digital channels.
• Planning & coordinating marketing strategies and deciding on budgets across channels.
• Evaluate end-to-end customer experience across multiple channels and customer touch points
• Running A/B tests, multivariate experiments for ad copy and landing pages while collecting data and insights to achieve maximum ROI in paid search campaigns.
• Create and manage all type of campaigns via LinkedIn, Google search, display and Facebook.
• Adept in managing PPC campaigns from extensive keyword research, identifying trends to optimization.
• App install campaigns through programmatic buying and native advertising for effective CPIs.
• Analyzing data and optimizing on key performance metrics like click-through rate, conversion rate and ROI across campaigns. Responsible for complete tracking of all incoming traffic, user behavior and e-commerce using Google Analytics, Facebook Analytics and in-house tracking tools.
• Preparing weekly, monthly and quarterly reports and insights across digital media.

Skills Required