Scanning and mapping International Brands Indian Global Supplier Brands, RMG Exports and Buying house. To create target list of potential value chain partners and buyers and to further strengthen the International Brand/Retail market of India by enhanced customer engagement. a) Scan the available info on International brands in India both Knits and Woven. Map and shortlist product/category profile of brands & value chain partners supplying them. b) Understand the business model of the value chain partners ( Tier 1 to Tier 4), their product and category presence, pricing, customer and vendor profiles to strengthen the list of major players which can be pivotal in continued growth of BC c) Understand and service the backward and forward linkages of the target markets. d) Prioritizing activities and initiatives in the Indian market. 2. Market development in the above markets of successful BC products. a) Engage with customers with shortlisted BC products already in our basket which can fit their product profile. b) Coordinating with hubs to create a vendor base to ensure link-ups for all successful products. c) Extending support to the value chain partners through TRADC for sustained market development 3. Product Development and serviceability to International Brands and Retail - a) Scan the market for differentiated products in terms of technology, fibre, applications etc. and continuously update Product Development team. b) Vet our product development concepts and obtain feedback from value chain partners for optimization. c) Select Partners for initial adoption through support on innovation and Technical and Technology transfer etc to increase volumes through partners. 4. Promoting new Applications perfected at TRADC& Hub partner development /elsewhere into user segments a) Scan the market on multiple parameters like Product design, value proposition, market size, growth commercial scenario etc. to select the appropriate application to be developed from concept to commercialization. b) Vet the applications developed with value chain partners for feedback and optimization. c) Co-ordinate with TRADC with clear plan on volumes to be generated for the new application and also for Technology transfer for new adopters for the application. 5. Image building through Co-creation, program based working efforts and Exhibitions. a) Identifying volume and image leaders in specific categories. b) Initiate discussions in Co-creation possibilities across various products/categories. c) Select a few critical ones and work on a time bound agreement to execute the same. d) Visibility in relevant textile exhibitions and create follow-up engagement with visitors at the exhibition for new business opportunities. 6. Integrating with major Hubs in India for downstream market link-up. a) Supporting the spinners who are our direct customers by creating a pull from the downstream industry. b) Finding vendors for partnering in the growth of our customers (finding vendors for processing, weaving, finishing, garmenting etc.) Qualifications: MBA - Marketing / B. Tech - Textiles / NIFT Graduate with 9-12 yrs. Sales & Marketing / Merchandising experience with Global Brands, RMG Exporters, Buying House. Excellent Business verbal and written communication skills. Minimum Experience Level: 9 - 12 Years Report to: General Manager Education: MBA/ PGDMr r r r r r r BE/ B.Tech (Engineering) Functional Area: IT Software : Software Products & Services Industry: Construction/Cement/Metal/Steel/Iron, Manufacturing/Industrial
